Uber India Launch

Uber Beauty is a UK based beauty/cosmetic brand & beauty Salon that was launched in India in Bangalore.

Brief – The client approached TGP to handle the brand launch, website, social media and PR.

What we did –

• Created an “Be Uberlicious” Brand campaign as Per-Launch on Digital, print & PR.
• Extensive Digital reach was created by offering free treatments at the Uber beauty salon.
• Packaging Design, merchandise and all other print design was done by our team.
• National and local news/media was invited for the launch event. Coverages in all major publications including Bangalore Times etc.
• Blogger/influencer activity, where 40 invited bloggers experiences the services & products and tweeted/posted about it.
• Shahzan Padamsee was invited as the celebrity for the launch.