SIAM AUTO EXPO 2014, 2016 & 2018

SIAM is the organiser of one the largest expo for Automobile companies in the world.

TGP is an AOR for SIAM since last 3 editions – 2014, 2016 & 2018.

The brief for us for the three years has been to promote the use of “Genuine Spare Parts” amongst consumers by

• Building Awareness
• Creating call to action
• Involving communities
• Creating PR worthy pegs
• Creating a sustainable event property
• Top of the mind recall.

In the three editions of our involvement with SIAM our offerings have spanned across

• PR, On-Ground, Digital, Media Buying, Activations, Celeb-led events, AV creation and many more.

Some Achievements –

1. Over 20,000 digital pledges at 2018 Auto Expo.
2. Created a first of its kind “Immersive Experience’ – Visited by over 1 lac people at 2018 Auto Expo.
3. Largest Graffiti wall with 80 feet x 12 feet space, created by 10 artists in a day.
4. Launch and unveil of “Asliman” – A character introduced at 2016 Auto Expo.
5. Celeb Appearance by Mr Mohammad Azharuddin at 2018 Auto Expo.
6. College Contact program in Arts/Science & Engineering with participation from over 2000 students and 100 colleges.
7. Over 5 lac unique impression through a sustained digital campaign
8. Campaign reach in 3 editions – Over 10 lac people